As the second half of the year rolls around, beauty continues to provide captivating products. Prominent names in the industry have returned for more as Too Faced founders Jerrod Blandino and Jeremy Johnson present their whimsical brand Polite Society, and Playa Beauty's Shelby Wild debuts laid-back lifestyle brand California Naturals. Officine Universelle Buly is pushing product innovation, scrapping floral notes for vegetable scents, and Marc Jacobs has created poppable fragrance pods. Here's what else has come to market in the first week of July:RETAILTattoo care brand Mad Rabbit expands its retail footprint with Walmart, launching at 1,860 stores nationwide. The retailer will offer the Tattoo Balm Stick, Soothing Gel, Daily Lotion, Numbing Cream, and SPF 30 Sunscreen. In 2022, the brand launched its products in 1,200 GNC locations and closed a $10 million investment Series A funding round.Lottie London marks an important milestone in expanding beyond Walmart, where the brand launched in May 2021. The color range will hit the shelves of 134 CVS stores and the retailer's website. Products, including viral favorites Superfake Mascara, Stamp Liner Wing Edition, Freckle Tint, and Diamond Bounce, bestsellers Oil Slick and Sweet Lips, and newly launched Cheeky Glow, Bubble Tea Primer, Stay Matte AF, and pH Cream Blush, will all join the CVS Beauty portfolio. BRANDS